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Question: A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel that includes one or more intermediaries (distributor, broker, or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim intermediaries within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to gain entrance into foreign markets include exporting, direct foreign investment, franchising, joint ventures, and licensing. With this in mind, write a short paper which provides answers to the questions below:
As a junior member of your company's committee to explore new markets, you have received a memo from the chairperson telling you to be prepared.
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What is the Porters 5 Forces analysis of HAIDILAO entering the Spain market? Who is the competition of Haidilao in Spain?
Compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response.
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