Explain the usefulness of perceptual mapping in planning

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Reference no: EM131271163

1. The planning stage of a DSM involves consideration of ‘where do we want to go?', having already established targets. Discuss the importance of establishing targets early on in a personal communication campaign.

2. Explain the usefulness (or not) of perceptual mapping in planning a programme such as that described in the Audi case.

Reference no: EM131271163

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