Explain the use of keywords in various areas on a website

Assignment Help Management Information Sys

Reference no: EM133709604

Homework: Keyword Report- Search Engine Optimization and Mark

Competency

Evaluate keyword targets via a keyword research tool.

Scenario

A new position in the digital marketing department of your company is opening. You want to be proactive in demonstrating your interest and being considered for the position, so you decide to do some research about keywords. You intend to write a report identifying some specific areas of improvement or concern for your organization's website.

Instructions

Write a 2 pages report that identifies areas of improvement, with keywords in mind, for an organization's current website.

A. Select a company of your choice with a website.

B. Explain the use of keywords in various areas on a website.

C. Identify at least 5 keywords (other than the brand name) that you think this company should rank highly on.

D. Google these keywords and find where the company is on the list for each. Determine if the company is doing well or not.

E. Using a free keyword generator, identify at least 3 additional keywords or phrases to consider using.

F. Or use any generator you prefer or simply Google the term.

G. Share your findings of the 3 additional keywords from the generator and explain how to incorporate each of these terms into the website.

Reference no: EM133709604

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