Explain the underlying rationale for jobs-to-be-done theory

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Reference no: EM133201803

Discussion Post: Marketing Customer Study

1. Why are buyer personas relevant to marketers and what are some marketing applications that benefit from buyer personas?

2. Explain the underlying rationale for the jobs-to-be-done theory. How does one perform the task of job mapping?

3. What are two inputs that go into the design to value approach. What is the relationship of design to value to consumer perceived value?

4. Describe how a customer journey facilitates customer experience management.

Reference no: EM133201803

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