Reference no: EM131806838

Based on the scenario, and the question at the end of the material. Wendy's Restaurant is the company, and please use the scenario to answer the question.

Scenario;

As a marketing consultant, you will need to consider various scenarios that could impact your client, and as a result you will need to work with your client to Develop a communication strategy that will enable the client to address situations. Wendy’s has approved a policy to address discrimination in the workplace. Examples of possible discrimination topics include gender, racial, religious, or age discrimination.

select either a defensive or offensive communication strategy, or you may choose an approach that utilizes a combination of these strategies.

Examples of Corporate Communication Strategies;

a) Defensive strategies: These are communications that tend to be reactive, with information transmitted after something has happened. Often this is in reaction to “bad” news, and the resulting publicity causes a response. It can also be undertaken when a corporation simply does not want to be perceived as generating publicity about an event. By way of example, a corporation may have made a donation to a particular charity or provided help during a disaster, but it does not want to be perceived as trying to generate favorable publicity. However, due to increased publicity, it “reluctantly” has to confirm its action.

b) Offensive strategies: These are communications that are usually proactive, with information transmitted before the media has reported an event or even before something has occurred. This can be to pre-empt bad publicity over something that has happened, or to make an announcement about an issue or event that will reflect favorably on the corporation.

Employee’s, Management, Investors, and Customers are both the external and internal stakeholders.

Questions;

Internal Communication:

a) Explain the type of internal communication and the purpose for the internal communication that you have chosen (i.e., informational, educational, and/or persuasive). Detail your process for selecting the type of communication that will address the scenario. Provide justification as to why the chosen strategy is appropriate for the scenario.

b) Identify the intended target audience for the internal communication, and then explain why they have been selected as the target audience. Provide justification for selecting the identified target audience.

c) Develop a draft communication that could be sent to the identified internal target audience addressing this scenario. Ensure that the appropriate tone and message are communicated in your draft communication.