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Explain the type of brand affiliation and relationships

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Reference no: EM131971444

Question: PART 1

Part 1A: Based on the new hotel concepts which you have toured and had meetings with in Amsterdam, provide a detailed insight into one of the following concepts (Sir Adam*, Zoku*, Moxy*or Residence Inn by Marriott*). Your personal observations and feedback should include the following:

The person you met with and / or who gave you a presentation.

Overview of the owning company (or people in control of the hotel) - areas of investment, interest, company history.

Type of brand affiliation and relationships

Development Plan of the company - countries, brands, business model.

Concept description - rooms, public space, services, staffing, philosophy.

Location description - pros and cons.

Differentiating factors / USP's.

Part 1B: All of these hotel concepts* in Part 1A are part of a mixed-use development. For one of theconcepts*not selected in Part 1A, explain the overall mixed-use development in detail including:

The overall mixed-use components, layout, various tenants (if applicable), etc.

The benefits to the real estate owner.

The benefits to the hotel concept/ operations.

PART 2: Select two of the following concepts to compare and contrast: Hilton Amsterdam Airport, Conservatorium, Kimpton, Generator.

Explain the following:

Name and type of ownership company:

Type of brand affiliation, and relationships:

Description of the concept - product, services, philosophy:

USP and differentiation factors:

Which one you consider more innovative and why?

Which one would you choose to invest in from an owner perspective and why?

PART 3: Part 3A- Based on your meeting at Booking.com:

Provide details of who we met with their roles and background.

Background / history of the company from founding until today (2018).

Explain the role of Booking.com in terms of:

- Branded hotel companies

- Independent hotels

- Innovation and product development

- Employees

- Revenues

- Expansion

- Why they are so successful

Part 3B- Based on your meeting at Host, explain:

Who we met with and their roles?

What is Host in terms of a type of company?

What is Host's ownership strategy?

What are its limitations?

Why is Host so successful?

PART 4: In your own words, describe your overall learnings from this Fieldtrip, benefits, and experiences.

Additional points: originality, presentation, use of diagrams, pictures, references, unique insights

Information related to above question is enclosed below:

Attachment:- Hotels.rar

Reference no: EM131971444

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