User Account

All Pages

Explain the type of brand affiliation and relationships

Assignment Help Marketing Management
Reference no: EM131971444

Question: PART 1

Part 1A: Based on the new hotel concepts which you have toured and had meetings with in Amsterdam, provide a detailed insight into one of the following concepts (Sir Adam*, Zoku*, Moxy*or Residence Inn by Marriott*). Your personal observations and feedback should include the following:

The person you met with and / or who gave you a presentation.

Overview of the owning company (or people in control of the hotel) - areas of investment, interest, company history.

Type of brand affiliation and relationships

Development Plan of the company - countries, brands, business model.

Concept description - rooms, public space, services, staffing, philosophy.

Location description - pros and cons.

Differentiating factors / USP's.

Part 1B: All of these hotel concepts* in Part 1A are part of a mixed-use development. For one of theconcepts*not selected in Part 1A, explain the overall mixed-use development in detail including:

The overall mixed-use components, layout, various tenants (if applicable), etc.

The benefits to the real estate owner.

The benefits to the hotel concept/ operations.

PART 2: Select two of the following concepts to compare and contrast: Hilton Amsterdam Airport, Conservatorium, Kimpton, Generator.

Explain the following:

Name and type of ownership company:

Type of brand affiliation, and relationships:

Description of the concept - product, services, philosophy:

USP and differentiation factors:

Which one you consider more innovative and why?

Which one would you choose to invest in from an owner perspective and why?

PART 3: Part 3A- Based on your meeting at Booking.com:

Provide details of who we met with their roles and background.

Background / history of the company from founding until today (2018).

Explain the role of Booking.com in terms of:

- Branded hotel companies

- Independent hotels

- Innovation and product development

- Employees

- Revenues

- Expansion

- Why they are so successful

Part 3B- Based on your meeting at Host, explain:

Who we met with and their roles?

What is Host in terms of a type of company?

What is Host's ownership strategy?

What are its limitations?

Why is Host so successful?

PART 4: In your own words, describe your overall learnings from this Fieldtrip, benefits, and experiences.

Additional points: originality, presentation, use of diagrams, pictures, references, unique insights

Information related to above question is enclosed below:

Attachment:- Hotels.rar

Reference no: EM131971444

Questions Cloud

Describe a time when you consumed food : Describe a time when you consumed food from a contract-managed food provider and determine what steps could have been taken to make experience more enjoyable.
Quality control inspection procedure : The quality control inspection procedure is to select 6 items, and if there are 0 or 1 defective cases in the group of 6,
Why would a company want to use scrum to develop software : Why would a company want to use SCRUM to develop software? Why would you as a student bene fit from learning about SCRUM?
Smith-wesson can expect increase profits : If Electronic Arts and activism blizzard sell extremely violent video games then either Colt or Smith & Wesson can expect increase profits
Explain the type of brand affiliation and relationships : Overview of the owning company (or people in control of the hotel) - areas of investment, interest, company history. Type of brand affiliation and relationships
What is the probability that this card : 6. Suppose that you draw a single card from a standard deck of 52 playing cards. a. What is the probability that this card is a diamond or club?
Investigate mortality levels of children : ICT702 Task 2 - Which countries have a high rate of child deaths and which countries have low rates - Are there connections between child mortality rates
Write a paper about the monetary system of classical greek : Write a paper about the monetary system of classical greek. How it related with policy, people life and their culture. Use primary or secondary resources.
Determine whether the product passes or fails : A digital product is being tested for compliance to CISPR 22 Class A requirements.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd