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Explain the true role of marketing

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1. Explain the true role of marketing (provide 2 examples of companies that are fully utilizing marketing to its potential vs. 2 companies that think it is only promotion or selling). The companies are: Under Armour, Reebok, Yeti (coolers), Coleman (coolers)

2. While discussing these companies show your understanding of the definition of the market orientation philosophy as well.

3. Provide citations or references with links to show where you found information on these 4 companies.

Reference no: EM131280443

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