Solution-Explain the training program

Explain the training program

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Select a service that you do not buying regularly, such as a training program, a health-club membership, a trip abroad, a haircare service such as a cut or style by a new hair stylist, a health-check program, etc.

Explain how you personally gained the information that you used to choose when buying that service and the role that personal sources may have made in that decision.

If you were hired to market the chosen product, how would you use what you have learned about stimulating WOM, opinion leaders and creating buzz to develop promotional strategy for the brand? What would you do and why? What would be the outcome of each of the things you are suggesting? Be specific.

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Explain the training program

Reference no: EM133176869

Reference no: EM133176869

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