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Explain the three types of promotion tools featured

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Reference no: EM133581756

Question 1

a. Explain the THREE (3) types of promotion tools featured in Figure 1 above.

b. Describe the objective Of the promotion featured in Figure 1 above. Give your answer in TWO point.

Question 2

a. Identify and briefly explain the type of message strategy used in the advertisement.

b. Discuss the rationale for using the message strategy identified in question 2 (a) Give your answer in TWO (2) points.

c. Identify and briefly explain the appeal used in the advertisement. Identify the elements found in the advertisement to as evident to support your answer.

Question 3:

In your opinion, is premium an effective sales promotion? Express your opinion in TWO (2) points based on the cooler bag given away by Starbuck and 7 Eleven marketing campaign featured in Figure 1.

 

Reference no: EM133581756

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