Explain the three steps entrepreneurial firms use

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Problem 1: Explain the purpose of an industry analysis.

Problem 2: Identify the five primary industry types and the opportunities they offer.

Problem 3: Explain the purpose of a competitor analysis and a competitive analysis grid.

Problem 4: Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position) entrepreneurial firms use to identify their customers.

Problem 5: Define a brand and explain why it is important to an entrepreneurial firm's marketing efforts.

Problem 6: Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms.

Reference no: EM132966285

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