Explain the three key roles of marketing research

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Reference no: EM133613254

SECTION A

1. a) Explain the three key roles of marketing research and provide practical examples to supplement your discussion.

b) Define marketing research and the stages

c) Distinguish between basic research and applied research

d) What are the essential differences between a marketing information system and marketing research

e) what is the difference between a research brief and proposal? what advice would you give a marketing research agency when making a research proposal?

2. You are being interviewed for the position of Research Assistant at Marketing Research Consultancy Firm. Key to this job role is your understanding of terminology used in research. Therefore, one of the panelists has asked you to explain with examples each of the following;

a) Non- sampling errors.

b) Problem identification and definition.

c) Marketing Research Ethics.

d) Data collection channels.

SECTION B

a) What is Secondary and primary data? Why should secondary data be collected before primary data?

b) what are the strengths and limitations of using internet as a data collection instrument?

Explain the THREE differences between scientific and non-scientific research methods that influence the validity and reliability of marketing research.

a) Describe focus groups in detail with emphasis on planning and conducting focus groups, and their advantages, disadvantages, and applications.

b) Describe depth interview techniques in detail citing their advantages, disadvantages, and applications

5. Discuss the problem facing market research as a method of generating information about Consumer behavior

6. a) Define and classify various research designs, and

b) Explain the differences between exploratory and conclusive research with examples.

Reference no: EM133613254

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