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Case (TELUS)
1) Define the core issue or issues involved in the case. Explain the three alternatives for TELUS?
2) Conduct a situational analysis for TELUS by analyzing the company; its differentiation and competitive advantage in three tiers market; wireless consumers; and TELUS target audience?
3) What is your assessment of Public's company, its performance, its strengths, target audience, and it positioning?
4) What is your assessment of the three alternatives? Which one is the best one and why? Offer a thorough rationale of your recommended approach.
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