Reference no: EM133848

QUESTION 1

In the south east of Budapest lies the county of Szolnok. Tourism in Szolnok is seen as a development option that will provide a source of income and employment that can be widely dispersed throughout the county and assist in further development. The sparsely populated characteristics of the county, together with its agricultural base and sensitive environmental features, require that tourism be developed in a controlled and systematic manner if its development is not to herald serious environmental and social damage. The future development of tourism in the county must use and exploit the natural resources of the region while acknowledging the fragility of such natural resources. Therefore, its tourism plan should be based upon a development scenario which operates in harmony with the local environment

(a) Referring to the above exposé, explain what is a tourism plan whilst highlighting any two important aims of Szolnok tourism plan

(b) Tourism planning in Szolnok would comprise of six stages. Briefly explain these stages by supporting your answer with appropriate examples from the case study

(c) With reference to the above exposé, discuss any two reasons why planning and development of tourism in Szolnok might not be able "to go hand in hand with the protection of the environment"

(d) As tourism planners, describe any two tools which you might utilize to control tourism development in Szolnok. Provide examples to support your answer

QUESTION 2

In addition to the traditional beach-based tourism, there has been significant increase in travel to cultural and nature based destinations. This trend has called upon the emergence of a new terminology namely ‘Responsible Tourism'

(a) Using examples from either the local or international context, explain the term responsible tourism

(b) Describe the term ecotourism. Support your answer with an example

(c) Critically discuss why there has been a growing popularity of ecotourism as a form of responsible tourism

QUESTION 3

Marketing planning is instrumental for the long-term survival of any industry. Using examples outline and explain why the tourism company would invest in the formulation and implementation of a marketing plan

QUESTION 4

Explain the following terms

(a) Green business

(b) Limit of acceptable change

(c) Carrying Capacity