Explain the term marketing mix

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Reference no: EM131797142

1. Business owners can have many goals. Give ONE example of each of the following: a financial goal, a social goal, an environmental goal and a personal goal. Give ONE example of where these goals may be in conflict.

2. Explain the term “marketing mix”. Give one example to illustrate your answer.

3. Business plans that look good on paper, may fail in practice’ Comment about this statement.

Reference no: EM131797142

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