User Account

All Pages

Explain the term marketing channel

Assignment Help Marketing Management
Reference no: EM133672

QUESTION 1

A famous multi-national company in the tourism sector wishes to have a hotel in Mauritius and the company has approached you to assist them in better understanding the local market. You have recommended that an environmental analysis be initially carried out for the said company

List the factors, which are to be covered in the environment analysis. Explain the specific issues, which may be analysed under each of the factors identified by giving suitable examples

QUESTION 2

Suggest to an entrepreneur, how he can use the following elements of the promotional mix to communicate the launch of a new product to his existing and potential customers-

(a) Advertising

(b) Personal selling

(c) Public relations

(d) Direct marketing

QUESTION 3

(a) What do you understand by Product Life Cycle?

(b) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to support your answer

QUESTION 4

(a) Explain and discuss the difference between market segmentation, targeting and positioning process

(b) Identify and explain four reasons for market segmentation

QUESTION 5

The marketing channel participants are vital partners in the value delivery network

(a) Explain the term Marketing Channel

(b) Distinguish between exclusive, intensive and selective distribution strategy

Reference no: EM133672

Questions Cloud

Evaluate total fixed manufacturing overhead : Evaluate total fixed manufacturing overhead Evaluate variable manufacturing overhead per direct labor-hour Determine total direct labor-hours to be worked Net actual manufacturing overhead costs incurred
What is final speed of the block : What is final speed of the block
What is magnitude of the momentum : What is magnitude of the momentum
How much indirect factory wages : How much indirect factory wages and factory equipment depreciation cost could be assigned to the Customer Orders activity cost pool?
Explain the term marketing channel : Explain the term Marketing Channel Distinguish between exclusive, intensive and selective distribution strategy
Guess scale factor of the universe : Guess scale factor of the Universe
How much overhead may be allocated each time : How much overhead may be allocated each time a copy is made if cost allocations are computed to 4 significant digits?
What frequency will hear after the train passes : What frequency will hear after the train passes
Discover the magnetic field on the z axis : Discover the magnetic field on the z axis What happens if the block is immersed in carbon disulfide

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd