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Explain the term direct marketing

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Reference no: EM132708908

Explain the term 'direct marketing'.

  • Outline two functions performed by wholesalers in a traditional channel of communica?ion.
  • Explain two reasons why a small specialist clothing manufacturer might decide not to market online.
  • State two channels of distribution that could be used by a manufacturer of mountain bikes. Compare the advantages to the business and consumers of these two channels.
  • Explain how a sports-shoe manufacturer might use both above- and below-the-line promotion to support the launch of a new product.

Reference no: EM132708908

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