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Explain the term brand equity

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1-The Perot Corporation believes that the mere fact that it is an American firm will give it an edge in NIE markets. Do you agree or not? Defend your answer.

2-One of the reasons for a deficient customer orientation is the decidedly centralized character of most firms'' global marketing efforts. Explain with examples.

3.-Briefly distinguish between "global" and "regional" products. Why services are more difficult to standardize compared to products?

4- Explain the term "brand equity."

5.-Briefly describe the three approaches a global firm may employ to coordinate pricing in global markets. Which is MOST commonly used? Why?

6- Given the unique problems associated with global advertising, why would a firm desire to enter the global arena?

7-Explain what "corporate culture" is. Why does the culture of global firms tend to become ethnocentric? 

Reference no: EM13686998

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