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Explain the target market for the product

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Assignment:

Select and comment on a Tangible Consumer Product Brand only. (Exclude brands such as Apple, Nike, Amazon, and automobiles and also intangible services)

1. Explain the Target Market for the product. Using demographic, behavioral, and psychographic variables to describe the target customer profile.

2. What different aspects of branding do you notice-symbol, name, tagline, etc? How and why are these used as part of marketing? Is the brand acceptable, recognizable, preferable, or insisted upon? Support your answer. (hint: Brand familiarity model from Chapter 8)

5. Observe its Packaging and comment and explain the objectives it intended to serve? (Hint: protection, promotion, and enhancement)

Reference no: EM133272413

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