Explain the target market and evaluate plan effectiveness

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Reference no: EM132435357 , Length: 5

Select a company in the health care industry that operates in your area.

Research a recent marketing campaign executed by the company, and address the following:

  1. Explain the target market and the objective of the marketing campaign.
  2. Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion). 
  3. Evaluate the plan's effectiveness. 
  4. Recommend 2 additional marketing actions that would supplement the company's existing campaign.
  • 3-5 pages

Reference no: EM132435357

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