Explain the Swimwear market

Assignment Help Marketing Research

Reference no: EM132997712

Finance and Budget

Brief:

You are the Heir of Ettore Sottesass, and you have decided to Create a Swimwear Collection (between 20 & 30 SKUs).

1/ Explain who Ettore Sottesass is.
2/ Explain the Swimwear market.
3/ Explain who would be the main groups of customers interested in your range (expose your segmentation - backed with data - & for each segment propose at least 3 personas
4/Through detailed Market research (primary & secondary data), build an in-depth & detailed Marketing Mix Strategy: Products (raw material, production, supply chain etc), Price (ranges based on your strategy, price calculation, margin, etc), Place (business models used, locations, distribution plans) & Promotion (all tool used to reach the targeted customers).
Provide proof of research through direct contact.
5/Build a financial strategy for the brand, in line with the Marketing Mix strategy & its evolution for the first 3 years.

- explain in detail your costs calculation for each product,
- explain your start-up expenditure & evaluate the operations expenses for the 3 first years,
- explain your assumptions, revenue expectation & margin calculation,
- explain your marketing strategy impacts,
- Provide the 3 financial statements (Income statement, Balance Sheet & Cash Flow statement), 1st year month by month, year 2 & 3 per quarter, use the excel document provided in class.
- What should be your financial needs (investment) to start the brand & when will you break even?

Attachment:- FINANCE AND BUDGET.rar

Reference no: EM132997712

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