Explain the success of this firm

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Reference no: EM132163070

Choose some product that you know something about (it could be in IT, or just about anything – restaurant or take-out food, fitness programs, etc etc). Pick a particular firm operating in the market for this product that you like (or dislike!). It could be your local café or it could be Amazon, or it could be something in between.

On no more (or not much more) than one typed page, explain the success (or failure) of this firm, again in terms of the “3 C’s”, plus any other factors that you deem to be relevant.

(It needn’t be actual ‘library’ research, which includes Wiki, Google, and other sources of information on the Web. If you are focussing on a local business (perhaps one you have worked in yourself), then your sources could be your own experience, and perhaps an interview with the owner…)

Reference no: EM132163070

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