Explain the strategy behind approaches

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The lesson brings in examples of no-licensed sports ads. The perfect example of this is the Shaq Icy Hot commercial. He is basically playing basketball in a fake Phoenix Suns uniform. The company hopes that the untrained eye may not realize that it is not an actual NBA uniform. This allows them to gain the endorsement and avoid paying the NBA a licensing fee. For this assignment, find your own example of a no-licensed sports ad and an advertisement where a company that is not sports related is using sports as a way to reach a demographic and explain the strategy behind these approaches. Upload working links to both.

Reference no: EM133040350

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