Reference no: EM132569969

Case Study : IT firm Noha Alwosta expansion in line with Vision 2030 IT company Noha Alwosta is seeking to expand its business across the member states of the GCC, with a primary focus on Saudi Arabia. The ambitious expansion plan of Noha Alwosta is in line with Saudi Vision 2030, which calls for setting up a sophisticated digital infrastructure in the country, said Saajan Lathif, managing director of Noha Alwosta.

"Alwosta today ranks as a leading global information technology company offering solutions in the Middle East region, including Saudi Arabia. We are a leader in the global consulting delivering business, technology and outsourcing services," said Lathif.

Referring to the services being offered by Alwosta, he said: "We offer a full suite of IT services and solutions including ERP (enterprise resource planning) implementation, project management, system consulting, EAI (enterprise application integration), application development, migration and re-engineering, business process management, data warehousing, data management, and business intelligence. We also provide networking and support."

The company, which has opened offices in the Kingdom, also offers a range of IT solutions for small and medium enterprises. "These affordable solutions are designed to fit your needs - both now and in the future," said the Alwosta chief, adding that they have the potential to develop innovative products and services for new and existing markets.

Lathif said the company can also help clients to cut procurement costs, build collaborative supplier relationships, and streamline purchasing and sourcing processes. "Alwosta offers solutions to manage procure-to-pay processes in one, unified solution besides enabling self-service procurement and automated workflows," he said.

The young Indian entrepreneur, from the southern Indian city of Bengaluru, also known as the "Silicon Valley of India," overcame his humble beginnings to become the owner of the IT consulting company.

Lathif said the company is also planning to open 12 world-class cafes in Saudi Arabia this year. Commenting on the unusual combination of an IT business and a food and beverage business, he said: "Entrepreneurship to me is a way of life. I am the kind of person that is always looking for new adventures, new challenges, and new people."

He added: "I have created some projects in the real estate sector as well and this is what entrepreneurship is all about, a lot of trial and error. But it also comes with a huge learning curve with business lessons.

Question:

Explain the strategies followed by IT firm Noha Alwosta for expansion in line with Vision 2030. If you are the CEO of Noha Alwosta would you support those strategies? Justify