Explain the starbucks experience

Reference no: EM133250549

Question - Starbucks offers coffee, but they pride themselves on being able to present what they call the "Starbucks Experience." That is, providing not just coffee but also "everything else that goes with a full and rewarding coffeehouse experience."

1. Explain the "Starbucks Experience"?

2. What sets it apart from its rivals?

3. What is there about the company's strategy that can lead to a sustainable advantage?

Provide at least 2 references to support your ideas and thoughts.

Reference no: EM133250549

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