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Stakeholder vs. Stockholder Theory
1. Explain both the stakeholder theory (stakeholder model of business) and stockholder theory (stockholder model of business) and discuss the differences between the two.
2. Discuss some of the potential benefits of the stakeholder theory. Discuss some of the potential challenges of the stakeholder theory. (note: benefits and challenges are plural)
4. Provide an example of an organization that we have not yet studied in this class that exemplifies either the stakeholder or the stockholder model. Be sure to explain why you have reached your conclusion.
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Healthcare marketing today is a pervasive reality. What is the role of marketing ethics and social responsibility in healthcare today. Give an example of an unethical marketing practice being used today.
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