Explain the stages of marketing research that are needed

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Case Study: PT. xyz developed new product of healthy instant noodle since two years ago but the sales is always far from the target. Therefore, the Marketing section of the company need to conduct market research to identify and collate all required information then analyze them to design and develop healthy instant noodle product that match consumer's preference, hence the product can sell in the market.

Research Questions

  1. What kinds of information do you need to collect in order to increase the sales of healthy instant noodle faster?x
  2. Explain the stages of marketing research that are needed to understand the reasons and solve the problems
  3. Develop a list of questions for interviews or Focus Group Discussion

 

Reference no: EM133339395

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