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Explain the socio-cultural barriers

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Reference no: EM133187216

Pepsi Co and Coke American beverage giants, must adhere to the U.S Foreign Corruption Act wherever their businesses may take them. Both companies expanded their U.S businesses to India with differing initial results. Coke came home (initially) and Pepsi Co prospered.

Does the research and explain the socio-cultural barriers faced by these two companies?

What in your view were the reasons which negatively impacted Coke and positively touched Pepsi Co?

What's one company other than the 2 mentioned above, and share this company's experience in the United Arab Emirates.

Reference no: EM133187216

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