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Business marketing communication consist of advertising, sales promotion, and personal selling. Personal selling is the most important demand-stimulating force in the business marketer's promotional mix. Through the sales force, the marketer links the firm's total product and service offering to the needs of the business customer. We will discuss the role of personal selling, the skills & characteristics of high-performing account managers, the nature of the sales management function, and the selected managerial tools that can be applied to major sales force decision areas.
Determine which evaluation criteria you would use on the axes of the perceptual map for each of the purchase categories and Develop a perceptual map for ten (10) high involvement products of your choosing using Microsoft Word or an equivalent, such ..
What extent is it desirable or feasible to use brand equity as a measure of marketing effectiveness
describe ethical considerations with regard to marketing to children. when the marketersrsquo pitch includes a cause
established in 1933 nissan motor co. ltd. was a pioneer in the manufacturing of automobiles. nearly 75 years later
Explain and Identify a current business trend and predict it's impact in 10 years and how would the results of this trend impact building a multi-national media firm
Discuss what types of behavioral reactions you have observed in yourself and others about the abundance of choices in the US marketplace. How will a marketing manager use this information for strategic purposes?
question identify and evaluate three reasons why supply chain management is an important part of the value-delivery
bullinternational management activities in a firm begin either when the firms managers initiate the greenfield
select a current product with which you are familiar and pitch a new integrated marketing communication plan imc to
Explain What is click and mortar marketing and how does it compare to brick and mortar or pure play marketing techniques
1q. from an ethical perspective determine how much information a firm is obliged to tell a potential strategic alliance
Explain Marketing Mix at Hallmark and discuss how each element influences Hallmark's tactics and marketing strategy
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