Reference no: EM13992258
1. What is customer relationship management (CRM) and how is database marketing used to enhance CRM?
2. Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications?
3. Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.
4. Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.
5. What are the three ways to determine a marketing communications budget? Explain each method.
6. List and explain the steps in the Brand Adoption Process.
7. Explain the four components to a SWOT analysis and provide an example of each.
8. Explain the reasons why a product might need to be re-positioned. Provide an example for each.
9. Explain the four main ways marketing communication professionals use to determine a target market.
10. Explain the six steps in the Hierarchy of Effects Model.
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Accomplishing their mission statement
: Research the mission statement of a Fortune 500 company that you're interested in. The mission statement can almost always be found on the company's own website. Share that mission statement in your discussion post. Be sure to cite your source.
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Explain why both internal and external factors
: Explain why both internal and external factors should be stated in specific terms (that is, using numbers, percents, money ratios, and comparisons over time) to the extent possible.
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Compensation changes address these challenges
: Are there larger problem in the competitive landscape for Best Buy that cannot be solve by compensation strategy changes alone? When customer look to buy electronic, what options do they have other that Best Buy and why would they choose these option..
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Responsible for their own ethical or unethical behavior
: Ethical Behavior Post below the answers to the following questions: Are individuals responsible for their own ethical or unethical behavior? Why do other people, especially your bosses, influence your ethical behavior? How may attribution and reinfor..
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Explain the six steps in the hierarchy of effects model
: What is customer relationship management (CRM) and how is database marketing used to enhance CRM? Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications? Explain the reasons why a product might n..
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Use simulation instead of an analytical model
: Explain why might a manager be forced to use simulation instead of an analytical model in dealing with a problem of
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Task roles-relationship roles and individual roles
: Describe the differences between task roles, relationship roles, and individual roles. How do relationship roles and task roles contribute to successful teams? What specific roles (i.e. task manager, advocate, etc.) do you think are the most essentia..
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Advertise our physical rehabilitation program
: As the newly hired hospital marketing director, you have your first meeting with the administrator. "Okay," he says, "we need to advertise our physical rehabilitation program. I'll give you a couple of days to tell me how much you'd like to spend. Is..
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Cannibalize sales from the existing marketed product
: A firm currently offers a single product within the product category. the product management team is considering the development of a new high-featured and high priced offering. Should they expect the new higher-priced product to cannibalize sales fr..
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