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A small Canadian firm that has developed a set of valuable new medical products using its own unique biotechnology know-how is trying to decide how best to serve the EU market.
Its choices are as follows.
(i) Manufacture the product at home and let foreign sales agents handle marketing.
(ii) Manufacture the products at home but set up a wholly owned subsidiary in Europe to handle marketing.
(iii) Enter into a strategic alliance with a large European pharmaceutical firm. The product would be manufactured in Europe by a 50/50 joint venture, and then marketed by the European firm.
The cost of investment in manufacturing facilities is a major one for the Canadian firm, but it is not outside of the firm's reach. If these were the firm's only options, what option would you advise it to choose? Why?
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
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Identify the purposes of different types of organisations.
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Prepare a major handout on the key principles of instructional leadership
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