Explain the segments and the products targeted to them

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Reference no: EM132153656

What are the

-Mass Market of customer segment

-Multi-sided platforms customer segments

-Diversified customer segments

-Niche customer segment

Explain the segments and the products targeted to them. Also the value proposition to each.

Ex: Tawseel App has a multi sided platform type of customer segments because without the drivers, the customers will not benefit from the service.

So the segments are

Drivers who will provide the delivary of items.

Customers who will request a driver to deliver items to and from anywhere (Home, work, restaurants, cafes, etc...)

The value propsitione is

For Drivers,Usability and convinces in getting extra work hassle free.

For cusomers, accebility to areas or services that would have been unavailable otherwise, Convieniant delivary for items either personally or profissionally.

Reference no: EM132153656

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