Explain the search engine optimization

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Reference no: EM133453206

Assignment:

Q. PPC/SEO Explain the relationship between search engine optimization (SEO) and pay per click (PPC). Dodson when explaining the way PPC works goes on saying "Those are the product of PPC-savvy digital marketers, reaping the benefits of high click-through rates (CTRs) by paying a little extra" How does this idea play with the notion of SEO analyzed in the book and in class? In your example, show a real or hypothetical situation in which these two approaches are used in a product or business facing intense competition. In your analysis, discuss why some digital marketers are reluctant to use PPC strategies even when evidence shows otherwise.

Reference no: EM133453206

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