Explain the role of promotion in marketing

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Reference no: EM1335045

Explain The Role of Promotion in Marketing

Module 4 SLP - Marketing Mix: The Role of Promotion in Marketing

Discuss how promotional strategy is influenced by the choice of target market and segment of the Droid Phone.

(1) Describe the kind of promotion you would expect to see and (most important) WHY you would expect to see this promotion of the Droid Phone.

(2) Do you believe these promotional strategies are appropriate to the target market and position of the company? Why or why not?

(3) Critique the role of online marketing for this brand.

Reference no: EM1335045

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