Explain the role of marketing research

Reference no: EM132720892

Discussion 1: Explain why sugging and frugging are bad for marketing researchers.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Discussion 2: What are marketing, marketing concept, marketing strategy, and marketing research? Explain the role of marketing research in the process of marketing management, marketing concept and marketing strategy.

Reference no: EM132720892

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