Explain the role of marketing research

Assignment Help Marketing Research

Reference no: EM131275143

1. What is marketing? Explain the role of marketing research in the process of marketing management.

2. Give some examples of products that have failed.

3. Why are philosophies important to decision makers? What is the marketing concept?

4. What is strategy, and why is marketing research important to strategy makers?

Reference no: EM131275143

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