Explain the role of ethical behavior in personal selling

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Reference no: EM131458708

Question: Explain the role of ethical behavior in personal selling. Ethical behavior is vital to building positive, long-term relationships with customers. Although some people believe ethical problems are inevitable, employers can do much to foster a corporate culture that encourages honesty and ethical behavior. In addition, each salesperson is responsible for his or her own behavior and relationship with customers.

Reference no: EM131458708

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