Reference no: EM133731059

Create multiplatform advertisements for mass media

Assessment 1-Short Questions

Question 1
Explain briefly how the organisation's background information in a creative brief helps the advertising agency deliver the most effective and impactful advertising campaign.

Question 2
Explain how knowing about the positioning and communication of the client's competitors in their industry can help an advertising agency in designing creatives or communications for the client's brand or product/service.

Question 3
Identify two products and two services from your organisation.
Outline at least one restriction on advertising each product and service

Question 4
Identify the purpose of each broad type of advertising listed below and explain how the purpose is accomplished

Question 5
Identify at least three principles of advertising and explain how each principle is applied in practice.

Question 6
Explain the role of each identified factor in influencing consumer behaviour.

Question 7
Read the following scenario.
The New Ark advertising agency has been briefed by their client to develop one advertisement for a shampoo, for three different platforms, i.e., social media, web page and television.
Complete the table below by explaining:
How New Ark can adjust advertising content to suit each platform.
How New Ark can develop advertising content to suit each platform.

Question 8
Access and name the following instruments that your organisation/workplace complies with in relation to advertising:
At least one legislation
At least one code of practice
At least one industry standard
Review the requirements in these instruments and complete the table below.
Identify at least one requirement under each instrument that your organisation must comply with.
Indicate the clause or specific section within the document where you accessed each requirement.
For each requirement, briefly describe an example of how your organisation can demonstrate its compliance.

Question 9
Read the following scenario.
Musk Motors has provided an advertising brief to two agencies on a competitive basis. Nonetheless, in response to the brief, Linda makes a presentation on behalf of the A1 Advertising Agency. Before giving the presentation, she sights a notepad on the table on which the client has scribbled down the budgets and resource allocation presented by the competing agency. She thinks quickly and decides to improve her own budgets and resource allocations to win the job. In her presentation, Linda:
Promises that they will complete all stages of creative development by specific dates.
Claims that:
Their agency will beat the competing agency's budget by 10%.
Their agency has all the resources available to complete the job.

Explain how Linda can comply with Ethical Principle 2 of the ACA Code of Ethics in relation to the timelines promised to the client.

Considering that Linda obtained the competitor's information unfairly, explain how Linda can comply with Ethical Principle 8 of the ACA Code of Ethics in relation to the claims on budgets and resources that:
Their agency will beat the competing agency's budget by 10%.
Their agency has all the resources available to complete the job.

Question 10
Read the following scenario.
Games Up Pty Ltd have established a new business offering gaming products and services. They intend to conduct their own advertising but are unsure of their legal obligations to their customers.
Answer the questions listed below, with reference to the consumer rights and guarantees set out in the Australian Consumer Law, available at:

Explain how Games Up Pty Ltd can comply with Australian Consumer Law obligations related to timelines associated with non-delivery of products and services.

Explain how Games Up Pty Ltd can comply with Australian Consumer Law obligations related to lay-by agreements to help their customers pay for products that they cannot afford to pay for immediately within their budgets.

Explain how Games Up Pty Ltd can comply with Australian Consumer Law obligations related to false or misleading claims about resources available for repair facilities or spare parts.

Assessment 2- Practical Assessment

The Practical Assessment is a set of tasks that must be completed in a Simulation Environment-Bounce Fitness. To be assessed for this unit of competency, you must demonstrate your skills and knowledge to create multiplatform advertisements for the communication of a product, service, or idea to consumers.

The Practical Assessments in this workbook include:
Simulated Workplace Project Assessment
A series of tasks assessing the learner's practical knowledge and skills relevant to the unit of competency. This includes the learner completing Simulated Workplace documents or similar as evidence of competent performance.
Simulated Workplace Practical Observation
A set of assessment tasks where the learner must demonstrate practical skills relevant to the unit of competency. These skills are to be demonstrated while being observed by the assessor.

The simulation Bounce Fitness environment will provide you access to all the resources required to complete this assessment. Please see Resources Required for Assessment and access to Bounce fitness simulated environment.

Background of Simulation Environment- Bounce Fitness:

Please access and review the information from the following links before to complete each tasks using the Simulated Workplace Assessment-Bounce Fitness.

Simulated Workplace Project Assessment

Project Overview
This Simulated Workplace Project assessment requires you to create at least three advertisements for multiplatform advertising.
This assessment is divided into five tasks:

Task 1: Select Advertising Platforms According to Creative Brief
Task 2: Prepare Multiplatform Advertisements
Task 3: Present Advertisements to Client for Confirmation
Task 4: Implement Advertisements on Selected Platforms
Task 5: Review Advertisements

This project requires you to complete the assessment tasks in a real Simulated Workplace environment -Bounce Fitness.
Each task comes with a set of instructions. You are to follow and perform these instructions while being observed by the assessor and/or submit any required documentation as evidence of task completion.
Before starting this assessment, your assessor will discuss with you these tasks, including instructions, resources, and guidance for satisfactorily completing them.

You are required to:
Complete the tasks within the time allowed, as scheduled in-class roll.
Create at least three advertisements for multiplatform advertising.
Adhere to time, schedule, budget, and legal requirements
Evaluate multiplatform advertisements and identify and document areas for improvement.

Task 1: Select Advertising Platforms According to Creative Brief
Assessment Instructions
This task will require you to review your client's creative brief, confirm its contents, and select at least three advertising platforms.
To complete this task, you must:
Obtain and review the following:
The client's creative brief for proposed mass media multiplatform advertisements
Requirements relevant to the advertising industry:
Legislative requirements
Ethical requirements
Identify the following from the creative brief for the proposed multiplatform advertisements:
At least two task objectives
The following task requirements
Purpose of the proposed advertisements
Target audience
At least five potential advertising platforms
Communicate with the client. During the communication:
Obtain confirmation of all information identified above.
Establish the following for implementing the proposed advertisements:
Budget
Implementation timeline
Implementation schedule
Select at least three advertising platforms based on the task objectives.
Complete the answer fields in the following pages with the following:
Selected advertising platforms
At least two legislative requirements relevant to developing the proposed multiplatform advertisements
At least two ethical requirements relevant to developing the proposed multiplatform advertisements
Review Simulated Workplace Project Task 1 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Submit your responses to this workbook to your assessor.
Submit evidence of communication with the client to obtain confirmation of their advertising requirements.
Evidence must be at least one of the following:
Email correspondence
Meeting minutes
Video recording of the meeting conducted with the client
When using this as evidence, ensure to inform the client of the purpose of the recording before doing so.
You must also submit, as supplementary evidence, the creative brief that you used to gather information on advertising requirements.

Identify at least three advertising platforms selected for the proposed multiplatform advertising.

Identify at least two legislative requirements relevant to developing the proposed multiplatform advertisements.

Identify at least two ethical requirements relevant to developing the proposed multiplatform advertisements.

Task 2: Prepare Multiplatform Advertisements
Assessment Instructions
This task will require you to prepare at least one advertisement for each of three different advertising platforms selected in Simulated Workplace Project Task 1.
To complete this task, you must:
Obtain and review the following:
Information from Simulated Workplace Project Task 1:
The following from the client's confirmed creative brief:
Task objectives
Purpose of the proposed advertisements
Target audience
The advertising platforms selected for the proposed multiplatform advertising
The timelines, schedule, and budget agreed with the client
The legislative and ethical requirements relevant to developing the proposed multiplatform advertisements
Sources of information on platform specifications applicable to each advertisement selected in Simulated Workplace Project Task 1.
Prepare at least one advertisement for each of the three different advertising platforms, selected in Simulated Workplace Project Task 1, in accordance with:
The client's confirmed creative brief
The timelines, schedule, and budget agreed with the client
The legislative and ethical requirements relevant to developing the proposed multiplatform advertisements
Platform specifications applicable to each advertisement

Review Simulated Workplace Project Task 2 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Submit evidence of preparing at least one advertisement for each of the three different advertising platforms. The evidence must include copies of the advertisement creatives.
You must also submit, as supplementary evidence, all sources of information on platform specifications applicable to each advertisement prepared.

Task 3: Present Advertisements to Client for Confirmation
Assessment Instructions
This task will require you to present the advertisements prepared in Workplace Task 2, to the client for feedback and confirmation.
The client must be the same client consulted with in Simulated Workplace Project Task 1.
To complete this task, you must:
Obtain and review the following:
Information from Simulated Workplace Project Task 1 and 2:
The following from the client's confirmed creative brief:
Task objectives
Purpose of the proposed advertisements
Target audience
The advertising platforms selected for the proposed multiplatform advertising
The timelines, schedule, and budget agreed with the client
Platform specifications applicable to each advertisement prepared in Simulated Workplace Project Task 2.
The prepared advertisements
Present the prepared advertisements to the client.
During the presentation, obtain the client's confirmation that the advertisements are in accordance with the following:
The following from the client's confirmed creative brief:
Task objectives
Purpose of the proposed advertisements
Target audience
The advertising platforms selected for the proposed multiplatform advertising
The timelines, schedule, and budget agreed with the client
Platform specifications applicable to each advertisement prepared in Simulated Workplace Project Task 2.
Review Simulated Workplace Project Task 2 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Submit evidence of presenting advertisements to the client, to your assessor.
Evidence must be at least one of the following:
Email correspondence
Meeting minutes
Video recording of the meeting conducted with the client
When using this as evidence, ensure to inform the business contact of the purpose of the recording before doing so.
Submit, as supplementary evidence, any of the following written presentation materials that you used to present the advertisement to the client:
PowerPoint presentation
Handouts
It is recommended to have your assessor review first the presentation material will you used before presenting with the key stakeholders to ensure that all information is covered.
Task 4: Implement Advertisements on Selected Platforms
Assessment Instructions
This task will require you to consult with the client and implement advertisements on the advertising platforms confirmed with the client in Simulated Workplace Project Task 3.
The client must be the same client presented to in Simulated Workplace Project Task 3.
To complete this task, you must:
Obtain and review the following confirmed with the client in Simulated Workplace Project Task 3:
The presented advertisements
The selected advertising platforms
The agreed schedule
Consult with the client on the following:
Advertisements to be implemented
Schedule for implementation of advertisements
Additional feedback to be incorporated during implementation
Implement the advertisements on the selected advertising platforms, in accordance with the schedule agreed with the client, incorporating the client's feedback.

Review Simulated Workplace Project Task 4 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Submit evidence of consulting with the client on implementation of advertisements.
Evidence must be at least one of the following:
Email correspondence
Meeting minutes
Video recording of the meeting conducted
When using this as evidence, ensure to inform the attendees of the purpose of the recording before doing so.
Submit at least one evidence of implementing each of the advertisements on the three advertising platforms, in accordance with the schedule agreed with the client, incorporating the client's feedback.
Each evidence must be one of the following:
Photographs of actual advertisements that were implemented
Video recording of actual advertisements that were implemented
Implementation report showing actual advertisements that were implemented
Task 5: Review Advertisements
Assessment Instructions
This task will require you to seek feedback on the advertisements implemented in Simulated Workplace Project Task 4 from the client, identify areas for improvement, and document key learnings.
To complete this task, you must:
Obtain and review:
The advertisements implemented in Simulated Workplace Project Task 4.
Organisational policies and procedures on documentation of key learnings
Communicate with the client and obtain feedback on the implemented advertisements.
The client must be the same client consulted with in Simulated Workplace Project Task 4.
Analyse the client's feedback and identify the following for each implemented advertisement:
At least two key learnings.
A key learning is a lesson that has been learnt which can be applied to future implementations to make them more effective.
At least two areas for improvement.
Document the following in accordance with reviewed organisational policies and procedures.
Analysis of the client's feedback
The identified key learnings
The identified areas of improvement