Explain the risks related to environmental scanning

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The McGrew Company based in US, manufacture of oil refining machines have for years, sold a substantial number of machines in the UAE. However, a UAE local firm has begun to manufacture them, and McGrew's local distributor has told Jim Allen, the president, that if McGrew expects to maintain its share of the market, it will also have to increase its exports to UAE. Allen is in a Dilemma. The UAE market is too good to lose, but McGrew has had no experience with foreign manufacturing operations. Identify and explain the risks related to environmental scanning, which of these risks is least dominant in this case. Provide justification for your answer.

Reference no: EM132899512

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