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Explain the result of poor strategic management

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Reference no: EM133050148

JCPenny is an example of a company that has failed as a result of poor strategic management. The retail world has been changing and JCPenny couldn't identify with who they were. Then came the availability of online shopping and consumers' focus began to shift away from brick-and-mortar stores. JCPenny was having an identity crisis and their management was not able to keep up with the times or entice consumers that their products are worth purchasing

Reference no: EM133050148

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