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Explain the relevant external issues in the industry

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Reference no: EM131012665

The performance of a firm is a function of its industry attractiveness as well as its competitive advantage with respect to other firms in the industry. Select a firm with good performance. Write no more than a 1500 word explanation for its superior performance. Please do not select any firm that has been discussed in class as a case study. Also, please do NOT select Southwest Airlines or Wal-Mart as your company as these are often written about.

In your response, please (1) make a case that your firm has a competitive advantage, (2) explain the relevant external issues in the industry/context (external analysis), (3) state your perspective on why the firm has performed well (internal analysis), and (4) conclude with further recommendations addressing threats/opportunities for top management.

Reference no: EM131012665

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