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Assignment:
Meera Limited, is engaged in the production and selling garments (shirts, blouses, skirts among others. Of recent the management team suggested they venture in skincare product line.
a) Explain to the marketing team the relevancy of new product development strategy to a firm like Meera Limited.
b) Using examples, highlight the phases in the new product development process.
c) Design the work plan of activities that are crucial to the success of new product after its launch.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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