Reference no: EM133200985 , Length: 3 pages.
Current Event Assignment
Analyze marketing problems as they arise within a business organization and demonstrate the ability to connect the key issues related to external environment, target market and marketing mix with concepts from the class notes.
The objectives of this report are (i) to guide you in discovering that Marketing is not simply a collection of static terms and dated theoriesbut organizations live these principles (ii) to analyze marketing problems as they arise within a business organization and demonstrate the ability to connect the key issues related to external environment, target market and marketing mix with concepts from the class notes.
At the bottom of this page is a rubric that your professor will use in evaluating your current event assignment.
The Assignment is to analyze the article distributed by Dr. Tournas in class which is
Article: Lillian Rizzo and Drew FitzGerald,"Cord-Cutting Accelerated in 2019, Raising Pressure on Cable Providers", Wall Street Journal, February 20, 2020
Use these headings for each section:
1. Introduction: This is 3 paragraphs
In your own words, provide a one paragraph summary of key points of the article.
2. Environment:
Explain which components of theexternal environment are relevant to the situation discussed in the article. Pay special attention to the competitive environment and issues bearing on competitive advantage.
3. Marketing Mix Variables
Explain the relevance of the strategy elements (Target Market and Marketing Mix) and especially changes in the strategy elements dictated by the situation discussed in the article.
4. Lessons Learned
What lessons do you learn from reading this current event as a marketer?