Reference no: EM133181716

For this activity, I chose the company United Rentals, Inc. And the idea is to analyze how this company has survived and overcome the obstacles of the pandemic, the challenge of recruiting qualified labor, the interruptions in the supply chain, the rise of gasoline costs, the increase in operating expenses and the challenge of having to perform in a market as competitive as the construction sector, but the main focus is the problem that this company has presented when recruiting skilled labor, or competent workers who commit to the company and decide to stay. 

Based on the topic in question, please answer the following questions:

1. Explain the relationship of the topic of your work with the company you have chosen (United Rentals, Inc.) to carry out your integrated project.

2. In the industry analysis, define the market and competitors of the company in which you plan to carry out your project (according to the topic selected in week one).

3. What marketing and promotional activities does the company you are investigating carry out? Would you do it differently? What changes would you recommend? explain.