Explain the relationship between reach and frequency

Assignment Help Operation Management

Consider Reach and Frequency:

a. Explain the terms ‘reach’ and ‘frequency’.

b. Explain the relationship between reach and frequency.

c. Why should marketers prioritise reach over frequency in their media buying strategy?

This is 'advertising' course.

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Explain the relationship between reach and frequency : Explain the terms ‘reach’ and ‘frequency’. Explain the relationship between reach and frequency.

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