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Question 1: You are opening a new, high end restaurant in a large city, explain how you would utilize Maslow's Hierarchy of needs to appeal to the needs of your targeted market.
Question 2: Explain the relationship between extensive, limited, and routine decision making relative to high- and low-involvement decisions.
Question 3: Identify examples of extensive, limited, and routine decision making based on your personal consumption behavior
Question 4: Consider a company where marketing and sales are two different departments. Their customers are other businesses. Using both the buying center and buying process, describe what the marketing department actually does. What do salespeople actually do?
Question 5: Locate three different types of websites that cater to markets discussed in this chapter. How do these differ from sites like eBay or Overstock.com? How are they similar? B2C models like Groupon and LivingSocial are being adopted by B2B companies. Examples include Bizy Deal; take a look at their site and identify the types of offerings that seem prevalent. What characteristics of the product or service would make such a model right for a B2B company?
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business
James Dyson's innovative ideas come from two sources. What are those sources and what new product has inventor James Dyson just invent
What was the Dependent Variable (DV) and at what level was it measured? What was the Independent Variable (IV) and at what level was it measured
Consider the many means of differentiating products and services. Which ones have the most impact on your buying decisions? Why?
A dc-dc converter is needed for a telephone switch system. this system requires 5 V at levels between 50 W and 500 W.
The forecasting department, traditionally reporting to the sale manager, has historically seen aforecast accuracy of about 60%, and this in turn causes problems for the following departments:
Prepare a marketing plan for a local organisation selected by the lecturer and subject coordinator (details of the client company will be outlined and given to you in week 1) - You are strongly recommended to start work on the plan from Session..
Organizations who facilitate the distribution of products to customers are called which of the following? Service channels tend to be shorter in length than consumer markets, because of:
Who do you think will win in the battle of the global wine industry? Why? What factors contribute to a competitor becoming the market leader?
Select ONE (1) category from the completed World View Chart. Provide a rationale for choosing this category. What is compelling about this category? Why is it important in the study of religion
Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located
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