Explain the reasons why a manufacturer would pursue

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Reference no: EM131147845

"Greater coverage always means greater sales and a brand can never be available in too many places."

Prepare a report in which you:

Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for convenience goods.

Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for shopping goods or experience goods.

Assume you are the manufacturer of a new type of electronics product that will sell for over $300 at retail. Describe the coverage strategy you would employ and provide your rationale.

Reference no: EM131147845

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