Explain the reasons for your objectives

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Reference no: EM133416674

Questions:

1. To determine whether an advertising campaign has been effective it's important to see clear concise objectives. The textbook refers to a range of advertising effects that a campaign can achieve. Read through the following scenarios and develop 2-3 advertising objectives for each of the following scenarios. Explain the reasons for your objectives.

a) Yumi's Foods is an established brand renown for their dips they have recently launched the Vege Bites range - vegetable and falafel based bite-size snacks that can be easily heated in a microwave. To launch the product Yumi's wants a campaign aimed at their existing target market

b) As more boutique gin brands have become available, sales of Fat Lamb Gin has declined over the past few years. Their target audience of gin-drinkers aged 18-24 hasn't changed however there an advertising campaign is needed. What are appropriate objectives.

c) Aldi are positioned as a low cost, no-frills supermarket since their arrival in Australia over 10 years ago. They have high brand recognition and many people already shop there however customers are often embarrassed to admit it because of the brand image so they have approached your agency for a campaign

Reference no: EM133416674

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