Explain the reasoning behind your answers and support your

Assignment Help Marketing Management

Reference no: EM13396012

Read the Mini Case from the end of about Caledonia Products and thoroughly respond to Parts A to N at the end of the case as a concise management statement. Round any dollar amounts to the nearest dollar ($1,500,074) and any percentages to two decimals (9.56%).
Your Paper Must:

Answer all of the questions of the Mini Case in the form of a management statement. Do not simply list the questions and answers.

Explain the reasoning behind your answers and support your answers with examples from the text and other research.

Include both a Word document for your written answers and an Excel document for your calculated solutions.

For questions requiring calculations, use formulas in Excel to calculate your solution.

Guidelines for Writing the Final Paper

Word document must be four to six (4-6) double-spaced pages in length, exclusive of Appendix, References, Exhibits, etc.
Formatted according to APA style as outlined in the approved APA style guide (including title page, in text citations and reference list).
Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use at least two scholarly sources, one of which may be the textbook.

Reference no: EM13396012

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