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Explain the rationale in terms of distinctiveness and size

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Reference no: EM131450326

Question: • Identify and describe a specific B2B niche segment for the DSO marketing team to focus on.

• Explain the rationale for its selections in terms of distinctiveness / size / accessibility / stability / match with the company strategic orientation.

• Outline the buyer behaviour concepts and theories* relevant for further investigation to ensure an effective buyer behaviour focused marketing mix can be developed.

Reference no: EM131450326

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