Explain the rationale for the key message

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Reference no: EM133393254

Question: You are a marketing specialist for Nike reporting directly to the Director of Marketing. One of your top competitors Under Armour has recently begun stealing market share from your brand. Unless your team comes up with a successful defensive marketing plan, this competitor will overtake your brand's market position within six months.

Compose the creative brief for the defensive integrated marketing communications campaign.
Recommend traditional and digital channels to reach the target audience.
Explain the rationale for the key message that will be communicated in the campaign. Assess the ethics of the message and explain how it aligns with AMA's statement of ethics.

Reference no: EM133393254

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